Improve customer journey to reduce friction in customer buyer experience
Create a design system with reusable components to reduce time-to-value of new designs Leveraging Adobe Experience Manager and SAP CX (Hybris)
Activities
Customer journey improvements on check-out, order management, user & location management, navigation, cross-selling, product list pages, product detail pages and mobile specific interactions; Harmonising brand an user experience in order to migrate and integrate all digital channels into one.
Recording design decisions in a Design system with core library components, aligning with the new brand proposition brought forwards to its customers off-line.
