Ron van den Berg

Category: E-Commerce

  • Sligro B2B Platform

    Sligro B2B Platform

    Goal

    • Improve customer journey to reduce friction in customer buyer experience
    • Create a design system with reusable components to reduce time-to-value of new designs Leveraging Adobe Experience Manager and SAP CX (Hybris)

    Activities

    • Customer journey improvements on check-out, order management, user & location management, navigation, cross-selling, product list pages, product detail pages and mobile specific interactions; Harmonising brand an user experience in order to migrate and integrate all digital channels into one.
    • Recording design decisions in a Design system with core library components, aligning with the new brand proposition brought forwards to its customers off-line.
    • Continuous improvements
    • Lead UX & moderate workshops
    Sligro platform on multiple devices
  • Bruna – webshop

    Bruna – webshop

    With colleagues at Osudio redesigned the new e-commerce solution for Bruna.

    Bruna is a well-known Dutch retailer owned by PostNL and the ING Group. They sell books, cards and office supplies in their 450 stores. Several stores have an in-house post office and bank.

    The challenge
    Bruna needed a flexible, scalable and future-proof omni-channel solution. Bruna wanted their in-house marketing people to be able to run their own campaigns, A/B testing and bannering, while being independent of a system integrator.

    The new webshop should:
    – conform the new branding
    – Improve online and offline sales
    – Be responsive

    All viewports.
    The Product list page on a mobile device
  • Beter Bed, a new integrated online channel

    Beter Bed, a new integrated online channel