Fwd: Object-Oriented UX

OOUX is not a new end-to-end process; it’s a new ingredient to add to your current process. It adds clarity, simplicity, and cohesion—to how you design, and to the products you release into the world.

In June 2012, while working at CNN.com, I was tasked with designing the user experience of election night. The next five months of my life would be dedicated to that single night—but success to me had nothing to do with who won.

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