Flexible, scalable and future-proof omni-channel solution
With colleagues at Osudio redesigned the new e-commerce solution for Bruna.
Bruna is a well-known Dutch retailer owned by PostNL and the ING Group. They sell books, cards and office supplies in their 450 stores. Several stores have an in-house post office and bank.
Bruna needed a flexible, scalable and future-proof omni-channel solution. Bruna wanted their in-house marketing people to be able to run their own campaigns, A/B testing and bannering, while being independent of a system integrator.
The new webshop should:
– conform the new branding
– Improve online and offline sales
– Be responsive