Bruna – webshop

Flexible, scalable and future-proof omni-channel solution

With colleagues at Osudio redesigned the new e-commerce solution for Bruna.

Bruna is a well-known Dutch retailer owned by PostNL and the ING Group. They sell books, cards and office supplies in their 450 stores. Several stores have an in-house post office and bank.

Their challenge
Bruna needed a flexible, scalable and future-proof omni-channel solution. Bruna wanted their in-house marketing people to be able to run their own campaigns, A/B testing and bannering, while being independent of a system integrator.

The new webshop should:
– conform the new branding
– Improve online and offline sales
– Be responsive

Bruna.nl
Osudio/cases/bruna


Concept: outlining of the different sections

Concept: outlining of the different sections

Concept: Test the visual design on mobile

Concept: Test the visual design on mobile

The Product list page on a mobile device

The Product list page on a mobile device

UX: start with the Product detail page never the homepage.

UX: start with the Product detail page never the homepage.

All viewports.

All viewports.

The actual store

The actual store

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